Last year I wrote a blog about airport transfers and how some people compete
on price for the cheapest part of the market. It is relevant again now because we
have been gaining customers who have never travelled with us before. Primarily
they are business passengers who book their own travel and like to pay by card.
One company close to our area had gained business because of their
unbelievably low prices. They even emailed our corporate customers and offered discounted
accounts! When they first launched we didn't focus on them because there was no
clash with our niche, although we heard lots of concerns from other operators.
In hindsight a really cheap operator is a blessing in disguise. They seriously
weaken the competitors at the bottom of the market and jeopardized their own
future at the same time. Their prices are so low, nobody can compete with them
and so too nobody will work with them. Eventually they struggle to meet demand and let people down.
As the downturn ends, account customers are travelling more, independent business
passengers now prefer best value (not price) and holiday makers want luxury. At DrivenByQwe have always provided quality and reassurance! Gladly it seems there is a real
appreciation and demand for it again.
