Sunday 29 September 2013

Time For Change

With all that has happened in my personal life this year (getting engaged, married and having a baby), I have been fairly hands-off as Managing Director of DrivenByQ. That has not been such a bad thing though. The business has been steady and it has not needed any drastic changes.

Over time, you can monitor things and identify where improvements need to be made. In addition, you can fine tune the direction you want to take before making any alterations. Quite critically for us, we are also nearing a point where a restructure is needed if we are to continue growing.

Now things are settling in my personal life I want to focus and begin making the changes I believe are necessary. If we are to continue growing the first thing is to assume the Duty Manager role for more than a week a month. This is not just to understand our current requirements but also to drive projects forward too.

Top of my agenda is to revisit our social media channels. Not only do they need updating but they need to ensure a coordinated approach in reinforcing our brand. This will also help with the ranking of our new web site when it is released. It will be key to the success of our digital marketing strategy too.