My last few blogs have been about purchasing brand new Mercedes
vehicles. In reality however, DrivenByQ never bought brand new cars in the past for
its executive fleet. This did not prevent the company growing though. So why
change?
From the all the books I’ve read in the last few years, one
in particular stands out. That book is ‘The Discipline of Market Leaders’ by
Treacy & Wiersema. It argues there are three (market leading) strategies
available to stand out from your competitors.
One strategy is to offer the best service. DrivenByQ has
done this since day one and it is why we have grown. It's what the company is renowned
for too: Outstanding Customer Service. The other two options relate to the product
and price.
By building a modern fleet of Mercedes Benz, DrivenByQ now offer the best products to compliment the
best service and enhance the customer experience even further. Therefore the only thing a customer can say is average about DrivenByQ, is the price!
