Driven By Quality

Last year I wrote a blog about airport transfers and how some people compete on price for the cheapest part of the market. It is relevant again now because we have been gaining customers who have never travelled with us before. Primarily they are business passengers who book their own travel and like to pay by card.

One company close to our area had gained business because of their unbelievably low prices. They even emailed our corporate customers and offered discounted accounts! When they first launched we didn't focus on them because there was no clash with our niche, although we heard lots of concerns from other operators.

In hindsight a really cheap operator is a blessing in disguise. They seriously weaken the competitors at the bottom of the market and jeopardized their own future at the same time. Their prices are so low, nobody can compete with them and so too nobody will work with them. Eventually they struggle to meet demand and let people down.

As the downturn ends, account customers are travelling more, independent business passengers now prefer best value (not price) and holiday makers want luxury. At DrivenByQwe have always provided quality and reassurance! Gladly it seems there is a real appreciation and demand for it again.

The Executive Private Hire Taxi Limo Chauffeur Car Service UK

A business passenger plans a trip to the UK. They book flights and hotels through a travel management company. They decline a rental car. Instead they decide a car and driver service will be better. They will cross time-zones, drive on the wrong side of the road and need to send emails, so it makes sense.

Confusion arises however in employing the correct term to find the right service. A car and driver can take so many different descriptions and interpretations. An airport taxi service may not be appropriate for a business passenger. Neither may the cost of a full-on chauffeur service offering the latest Mercedes S Class or BMW 7 series.

Instead a business passenger might look for something else. Ideally they want a clean, comfortable, modern vehicle with plenty of space and a driver who has good local knowledge, solid reliability, polite manners and mature social skills. So what is this service actually called?

In the UK, the correct term (under licencing laws) is executive ‘private hire’. In the USA it is a limo service. In other parts of the world it is an executive car service. On the DrivenByQ business cards, we state ‘corporate chauffeur service’. Technically, it is not 100% correct but undeniably, it is recognised.