Saturday 20 October 2012

The Numbers Game

Rarely do I feel as if persistence pays off but as I get close to writing blog 100, I feel inclined to take a look at a few numbers. I wouldn’t say they are critical but nonetheless they are a small achievement for me personally.

First off, I’m nearing the prestigious 500 connections on LinkedIn. This has taken me a few years to achieve but I’m proud of the fact I’ve never knowingly accepted an invitation without having meaningfully engaged with the person first.

Next, we have nearly 400 followers on Twitter which is tiny compared to some larger companies but even so, for the relatively small effort we put in it is not too bad I suppose.
We have ‘likes’ on Facebook too but we deal business-to-business so it is not something we take too seriously.

I suppose the only other figure to consider is turnover? I’m not going to disclose it exactly but let’s just say I’m content with a near 20% increase on this time last year.

Tuesday 16 October 2012

Hi-Tech Sexy Info

They say sex sells! I agree. Whenever I buy something I want a product or service to look good, feel great, perform well and deliver real value for money. I don’t want to spend money on something ugly, flimsy or lacklustre.

This week we have a stand at a two day exhibition. A lot of thought and planning has gone in to it but I know the unique selling point is something I still find difficult to communicate with people. Our cutting-edge cloud technology!

Maybe we should quote Bill Gates about his theory of differentiating a business from the crowd with ‘How you gather, manage and use information will determine whether you win or lose’.

So how about “DrivenByQ, an executive car company who are very good at managing information”. Hmm. There again, maybe I will just tell people how reliable we are and how well our drivers are informed.

Thursday 11 October 2012

Something In The Mirror

I’m looking for a new mobile phone. There are lots of new devices due for release but they haven’t developed much from my last phone - except for processor speeds and things like near-field-communication.

I suppose the next major development would be something like Project Glass which does away with hand-held devices and replaces them with wearable technology like smart glasses.

4G will be rolling out across the mobile networks too so obviously the speed of communications will increase along with the functionality of new devices which connect to the Internet.

Just like Google, DrivenByQ are ahead of the crowd with cloud technology but what I’m not so sure about is Google’s latest development of creating a self-driving car!