If we compare turnover figures to twelve months ago, there
are dramatic differences simply because Easter was on a different week. Once it
is out of the way though, we can collect interesting data.
For many of our customers, it is a new financial year and it
reveals how much they plan to travel. I have always said April is a good
indication for the rest of the year. This is significant because we can plan
when to spend.
In previous years we have found, April can also indicate if
you should not spend! This April is our eighth birthday at DrivenByQ. We are
hoping it is safe to invest more money in growth than ever before.
