Monday 29 April 2013

Distortion Control

For a while now I’ve been talking about the changes we are making. At some stage these take effect and we witness their impact. We haven’t implemented the new marketing plan yet but the Duty Manager system is well under way.

What we’ve realised is for the three or so weeks we spend on the road as a driver, there is a belief we need to work harder to sustain our earnings. In reality it is a distortion in the snapshot reports we are using which leads to this assumption.

Over two years ago I wrote a blog about facts and analysis. If you couple this with the figures we can extract from our database there is the potential to gain quality information. I think it is time to introduce this as reports in our monthly management meeting.

Inadvertently what has happened is a greater need for understanding of figures has developed across a wider part of our team. It is exactly what was planned before the changes. Luckily the tools built in to our software will help reach team decisions we can all be proud of.