It was good to attend last year because we learnt some valuable lessons. The first was how good an idea it is to have some treats on the exhibition stand in order to draw people in. Of course there are always visitors who take something free but it is also an ideal opportunity to make them aware of your proposition and enter some dialogue.
We took the offering of food very seriously because we felt it represented DrivenByQ on a subtle but definitive level. Looking at the other exhibition stands you could recognise how they valued their customers by what nibbles they had available. Just ask yourself if you would prefer a sweet from a large bag purchased from a £1 shop or whether you would prefer something more exquisite?
Last year we offered Ferrero Rocher, Chocolate Hob Nobs (with caramel) and an assortment of fresh fruit. We did this to set us apart from anyone else in the exhibition but on reflection, it was maybe a little too mixed. This year, we’ve decided to do it properly and bring along our DrivenByQ hand-made pink champagne truffles which have become our signature.
