Simple Marketing

If you have ever read a book on marketing, then I’m sure you are aware of the old acronym AIDA (Attraction, Interest, Desire and Action). It is strange that after seven years of trading we are coming back to visit some basic principles but I suppose you have to start somewhere?

If I’m honest, I would admit that in the past we’ve only ever focussed on one area of our marketing at a time. This wasn’t because we didn’t know any better – it was simply because of our financial limitations. When you only have a thousand pounds at a time at your disposal, you can sometimes get conditioned to a way of thinking that short blasts of activity are a good thing!

I’m glad to say that over the last few months I’ve been formulating a new approach to our marketing at DrivenByQ and have finally recognised we need an integrated plan if we are to grow bigger. This should breakdown each part of the AIDA process in to individual components but at the same time it should leave the customer feeling it is one seamless experience.

So, the first thing to do is decide how we are going to raise awareness. Well that is easy. We are going to attend some trade exhibitions where we can meet people face-to-face. After all it is important to recognise we offer a close personal relationship with our customers and they need trust, reliability and reassurance. So surely the next question is how are we going to get their interest?