Are You Aware We Do This?

In my last few blogs I wrote about our new marketing drive. Continuing this theme we have been filming with a video production company and not only gathered material which fits in to the AIDA philosophy for exhibitions but also extends to our social media.

We think an exhibition stand is static and may not stand out. In respect of this we want to bring our stand to life with dynamic content on a large TV screen. This will play a promotional video delivering valuable information in a short space of time. Similarly we want to ensure visitors require minimal effort to engage with us.

After consulting the video company, we decided to create a five-minute video for the exhibition stand and then reduce this to a smaller 90-second video for use on our web site and social media channels. Of course for it to work we need to ensure there is plenty of cinematic content and it is entertaining too.

So far we have filmed airplanes, trains, cars, the sun setting, the moon rising and we have been to interview several customers as well. Hopefully this will not only differentiate DrivenByQ from other exhibitors but will also demonstrate we are head and shoulders above the competition.