Last week I wrote about airport transfers being the bulk of
our work at DrivenByQ. They account for over 90% of our turnover but it has
taken a long time for them to become profitable. It has taken sacrifice too.
You see, the way to make money with airport transfers is not
by charging the most you possibly can but by increasing volume to the highest
amount possible and charging a rate which is competitive but reasonable.
At this point mathematics and the theory relating to
economies of scale kicks in. Let us say for example that an airport transfer
costs £60 one-way and the amount is divided equally in to thirds for fuel,
vehicle costs and driver income.
Earning £20 for two hour’s work as a self-employed
individual is pretty poor in this day and age but if you consider two journeys linking together (one to the airport and another one back) you can generate
£120 in turnover.
At this point, all the costs are covered by the first
journey (£40) so the whole of the return trip can be considered income by a
driver. This leaves £20 from the first trip and £60 from the second as income,
therefore quadrupling the revenue.
