Last year we employed a marketing consultant. He battled to divert our focus away from our technology and encouraged us to consider the perception
of passengers when promoting DrivenByQ. Personally I view ICT (information
and communication technology) as a unique selling point but apparently it is
not sexy!
As we move toward our first exhibition of 2012, this week I
was analysing what makes DrivenByQ different to other executive car companies. It
wasn’t long before a meeting with a new customer made one issue a focal point.
They asked if they could call us and confirm all journeys for the next day.
The thought of doing this over the phone took me back to when
DrivenByQ was in its infancy. I would receive calls from account customers on
a Friday afternoon who simply wished to check all their bookings for the
following week. It consumed hours and prevented me driving on one of the
busiest days.
In response, I created accounts which enabled corporate
customers to view their bookings online (past, present and future). They can see
the driver and cost too. It means we can continue earning as drivers without needing
to charge for telephone time. DrivenByQ did it five years ago but for the
competition, it seems we’re still radical?
