Sunday 30 September 2012

The Complete Package

This week, we splashed out on our marketing. We already had our new video in the pipeline but the challenge has been deciding where to use it.

For a while we have had exhibitions planned with our video on show. At the same time we asked, if this is the first impression a potential customer has of DrivenByQ is it enough?

To overcome any doubt, we have purchased a professional TV stand; a supply of our signature ‘pink champagne truffles’; invested in additional exhibition equipment and taken delivery of ‘branded’ USB sticks.

We want to ensure our planning and expectation of growth is reflected in our exhibition stand. In other words we need to exude confidence. After all, who wants to be associated with a pessimist?