It has taken a while for DrivenByQ to define a niche in the
market place but today we know exactly where it is and why! Although we take on
all sorts of chauffeur work, 90% of our turnover is generated by airport transfers and 95% of those airport transfers are for corporate account holders in the Wrexham and Deeside area.
We like business passengers because they are well organised,
they travel light and they don’t like hanging around at airports. In addition
there is no issue with charging VAT and everything can be compiled on one
monthly invoice so it keeps things simple. What is more, usually one or two
people in each organisation make bookings, so we establish a good working relationship
with them.
In contrast, budget providers in the airport transfer market,
target holiday makers. With the lure of cash payments they often forget the
basic principle of calculating a break-even point and they aggressively compete
on price. They become busy, they get addicted to cash and very soon they
burn out, completely under the illusion they are making money.
Generating enough volume for lots of journeys to link-up at airports
takes time. After seven years of trading, things are working well at DrivenByQ.
Our drivers are profitable and our rates of pay are attractive. For some reason
though, we’ve recently noticed less availability from some drivers. So the question
has to be, why would any driver with an executive vehicle prefer budget holiday
makers over low-maintenance, reasonably paying business passengers?
