Without the personal introductions we enjoyed in the past, our branding and corporate identity needs development. In particular it should stimulate the emotions that trigger a psychological response in a customer.
Admittedly, after the franchising seminar, it took me three years to devise a business model that would suit replication and up-scaling. It then took another six years to build and structure the management system and IT infrastructure that gives our business such a competitive edge. This year though, all that hard work and effort could come to fruition.
2012 may well be a tough year but it could also be the most successful of my entire life. This could be the year our second business grows rapidly; where the technologies we've already put in place get utilised to greater effect and the economies of scale get ramped up to such a level, our competitive edge is untouchable.
