Sunday 8 January 2012

Growing, Times Two

Ten years ago, I attended a franchising seminar. The speakers discussed how to replicate a successful business and establish it in other geographic areas. Right now, we are questioning how to repeat DrivenByQ’s success in the same way.

Without the personal introductions we enjoyed in the past, our branding and corporate identity needs development. In particular it should stimulate the emotions that trigger a psychological response in a customer.

Admittedly, after the franchising seminar, it took me three years to devise a business model that would suit replication and up-scaling. It then took another six years to build and structure the management system and IT infrastructure that gives our business such a competitive edge. This year though, all that hard work and effort could come to fruition.

2012 may well be a tough year but it could also be the most successful of my entire life. This could be the year our second business grows rapidly; where the technologies we've already put in place get utilised to greater effect and the economies of scale get ramped up to such a level, our competitive edge is untouchable.