Simply Irresistible

If you walk in to a supermarket and browse the aisles, you see a bewildering choice. The chances are though if you repeatedly buy a product which needs to be reliable you stick with what you know. It’s like the old saying, if it isn’t broke, don’t fix it.

In some ways corporate chauffeur services are the same. You find a reliable supplier and you stay with them. Usually, the only reason to change is if you experience disappointment or if an external force dictates you work differently.

Last week I wrote about our core competencies at DrivenByQ. Let’s face it though, a customer does not really care how advanced our cloud system is; or how well it is engineered. If a supplier ticks their box labelled ‘reliable’, they stay with them.

A customer is only going to change if something is wrong OR if a new supplier appears so tantalisingly irresistible they cannot refrain. Like one that looks so good; smells so great; feels so nice and tastes so amazing, its rivals simply get left on the shelf!