Last week I said it was time to go back to basics; to get beneath the skin of the business and determine our competitive advantage; to really understand what makes us better than anyone else? In the process, I have identified three critical components in the DNA of DrivenByQ. These are: our experience; the level of service we deliver and the efficiency we achieve through technology.
Our management team have engaged in everything related to the private hire industry from driving to pricing to licencing. Basically, we've been there, done it and got the tee-shirt. Our service is good too. From the surveys we have completed, everybody says we treat our customers like VIPs - not just the passengers but individuals who make bookings as well. As the MD I believe this is critical.
Now, here is the thing, I think that experience and service can be found in other companies similar to our own. What cannot be found though is the technology at the heart of the operation. While some in the industry still use pen and paper to manage their business, DrivenByQ have embraced the mobile era and developed a cloud system that delivers efficiencies our rivals cannot comprehend as even being possible. So now I am asking, why would anybody not want to hire our service?
