Following on from last week, my focus is turning towards plotting a course for growth. Surprisingly, I’m not planning for the medium or long term but more for the short term. I’m considering how we can accelerate the process of introducing new corporate customers but without the personal introductions which proved so valuable in the past.
Traditional marketing methods don’t seem to work the same for a chauffeur company as they do for other businesses. Our web site needs updating for sure and we have been receiving quotes for it. There are other things I would like to spend on too but at the moment there are two big topics which need consideration within any plan. One is the European economy and the other is the mighty Katla volcano.
First things first though, we’ve already taken the most important step, freeing up my time to facilitate objectivity! It is starting to make a difference too. It feels similar to offloading heavy baggage from a loaded vehicle. It improves the responsiveness, increases efficiency and achieves better overall performance - characteristics which are essential for competitiveness.
Before we make any further adjustments, I think it is time to go back to basics. It is time to re-examine not only how we secured our current customers but more importantly why they choose to stay with us. What we need is to investigate our key strengths and thoroughly understand why our offer is better than any competitor. All we have to do then is package that information in to a clear message which potential customers find easy to understand.
