We’ll Be There In Thirty Minutes

A Chief Executive leaves a meeting early. Instead of heading to a hotel for the night, they catch a last train home. An hour later they realise they need a car to meet them at the station in 35 minutes. They call their Executive Assistant, who phones the chauffeur provider, who says “sorry, we’re too busy”. Would the Chief Exec be impressed?

Now I’m not saying that all journeys are last minute but occasionally, a regular customer will need their chauffeur provider to pull out all the stops and make something special happen. It is how they earn their prestigious reputation, distinguish themselves from the competition and develop a trusting relationship. 

This week, a major International event took place in our local area. It is a one-off occasion lasting just a few days and admittedly, there is some high profile chauffeur work. However we don’t get involved because peak-demand from inexperienced organisers with passengers who are not regular traveller’s leads to misunderstandings. Silly mistakes occur when requesting vehicles. Details become confused and what appeared to be lucrative quickly becomes a high maintenance, low profit customer.

Sometimes it is tempting to make a quick buck. Nevertheless, that is not how any self-respecting chauffeur company builds a reputation. For us, we recognise the value a long-term customer places on our commitment to their needs. Being available when they need us most is critical. So if the phone rings last minute with a request to pick up the Chief Exec, what do you think we say?