Sometimes in work and in life, we settle in to a routine that is comfortable. We find a level of stimulation that is just enough to keep us interested or it satisfies our basic needs. From that point on, we can become steadily stuck in a rut and we reach a plateau. That is not such a bad thing but the longer it continues, the more difficult it becomes to move on.
It was Albert Einstein who once said his definition of insanity was “doing the same thing over and over but expecting different results”. For a manager or a director this might ring true. Attempting to change a routine or people who have become institutionalised can prove frustrating, especially if relying on just hope alone.
Luckily in life, some people are pioneers. They believe in something bigger and better. They have vision that inspires something creative. They have the strength to be leaders and take other people with them. And they choose to do these things not because they are easy, but because they are hard!