Look at our historical data and it reveals trends. The last
three to four years are erratic but previous to this, there was a clear pattern of
seasonal activity. It shows when passengers used to travel with us. I believe we
are currently moving back to predictability again.
Typically the next six to eight weeks should be quieter for us. This
is a combination of schools closing for summer and factory shut-downs for maintenance. They inadvertently reduce
the demand for business travel but increases the holiday traffic through
airports.
Typically, holiday-makers don’t rush. They travel with baggage
and wait at luggage carousels with lots of other people. Strangely, many
companies compete for this work which is usually high-maintenance and low profit.
This time of year it is better to step back, take a deep
breath, analyse where we are, discuss improvements and implement changes. Thinking
long-term and waiting for the rush of business travel in September is the best
option right now.
