Over the last few months we have witnessed a sizeable increase
in activity and turnover. At the moment the increase is manageable. There is seemingly
more work developing though which isn’t through any marketing efforts – it is purely
from our reputation.
An increase like this is fantastic but it poses
an issue. For example, when demand increases our resources need to coincide. So
the question is, does the increase in activity represent a spike or is it a new
normal?
Should we continue working harder temporarily or should we
recruit? Add the fact the recent economic conditions have distorted our
historical data and you get a less than clear picture from our statistics.
To compound the issue we have limited information on
new accounts (gained in the last year) to analyse their trends. Perhaps we
should just ditch the analysis and do something old-fashioned like rely on instinct?
