Maybe the conclusion of projects before the Easter break spurred
people on to travel but either way we are up a full fifty per cent on this time
last year (and last year was a record). In some ways it makes me feel deeply
satisfied when reflecting on the strategies we implemented in recent years.
I was once told “Always chase the money”. It was advice I disregarded
immediately because my philosophy is different. Instead I prefer to focus on
the long-term. Rather than considering a customer as a route to earn money one
day, I think of a passenger as an investment in a pension fund.
It takes persistent contributions for a pension to develop wealth
but over time it grows. Many great businesses started from humble beginnings
like our own and I’m sure most owners endure financial sacrifice along the way
but when things come good it only serves to make the taste of success all the
more sweet.
