Bill Gates once wrote “The first rule of any technology used
in a business is that automation applied to an efficient operation will magnify
the efficiency. The second is that automation applied to an inefficient
operation will magnify the inefficiency”. Personally I like this statement.
The quote is great if you are compiling a thesis or writing
a report or even if you are conveying the principle to a customer but for
marketing purposes, it is not necessarily a ‘cool’ or 'sexy' statement to include as part
of your literature as it is too academic.
Perhaps technology should remain a feature of our business with
the benefits highlighted. That still leaves us investigating our
unique selling point though. Maybe we should concentrate on what really counts
such as the personal touch with a friendly, reassuring smile.
