Special Ingredients, Simple Cake, Great Taste

Last week I wrote about what to consider in overhauling our web site. In a way, I suppose it is similar to baking a cake and thinking about ‘who’ would like to eat it and what the taste would be.

Once we’ve decided who we are going to make our cake for, it is then time to see what ingredients are in the cupboard. Luckily we have been stocking the shelves with some nice items.

Compared to the last time we updated our site, we now have the DrivenByQ logo, corporate video (with testimonials), professional photographs, wider portfolio of customers and social media channels.

So far we have decided less is more and featured photos are best, accompanied with a title, brief introduction and a call to action button. Maybe it is also better to suggest technology features in our business rather than saying it too?