An update is not easy. There is much to consider.
How do we compare to competitors? Do we promote ourselves correctly? Do we
position accurately in the market place? Will we attract the right customers? Do
we communicate our core values?
Looking outside of DrivenByQ and investigating other providers
gives an opportunity to perceive things the same way as a customer. Doing this,
you quickly recognise companies making a conscious effort to engage with customers
and create a connection.
From initial research one thing is clear. Not everyone providing
a service like ours displays a passion for what they do. So the question is how
do we demonstrate the affection for what we do and convey that message through all parts of our marketing?
