Sunday 13 November 2011

Mirror, Signal, Manoeuvre

Last Christmas, I set the goal of doubling our turnover – quite a big task in the current economic climate! In order to achieve this goal, I knew a number of things would need to change, especially our promotion. Time would need to be allocated to our marketing strategy and its implementation.

In reality our growth is only 43% so far this year. The reason being each member of our management team needed extended time off to deal with issues in their personal lives. In support my time was spent on the day-to-day running of the company. As a consequence our growth plan was partially suspended.

On reflection, it has been a positive experience because it demonstrated our overwhelming resilience in times of crises. It has proven the strong bond between our team and it has accentuated the importance of allocating time for a leader to step back and achieve clarity when forming a strategy.

It requires a degree of ambition and a certain confidence for goals to be achieved. As the Managing Director of a company it is a new challenge to instil that belief in others so wholeheartedly. I really do believe however that once that belief is embraced and infused, the future success of our company, our team and all of our hopes and dreams can only be ever be one step closer to reality.