Saturday 22 October 2011

That Looks Easy

A chauffeur-driven car arrives outside a house. The passenger boards and speaks of possible redundancy. Finding alternative employment is on their mind. They entertain the option of buying a nice car and maybe taking a few people here and there, after all, how hard can it be to run a successful chauffeur business?


If you watch the news at the moment, you can’t help but notice the hype surrounding the possibility of a double-dip recession, constant fluctuations in the stock markets, collapsing banks, increasing energy costs and the downgrading of credit ratings for countries. Add to the mix the possibility of major eruption at an Icelandic Volcano and you could easily start dwelling on doom and gloom.

For anyone considering the corporate chauffeur market, my advice would be “think-twice”. Not because of the conditions surrounding the market but because of the volume of work required in order to return a profit. A start-up needs to be incredibly committed to developing new business. They undoubtedly require a network of associates to engage the capacity that would deliver economies of scale (for which you should register for VAT).

Once you pass the growing pains and become profitable, then my advice would be to start thinking about the Eurozone debt contagion, reduced availability of credit and possible long-term closure of airports. If you see it all as doom and gloom, then give up and go home. If however all you can see is a world of opportunity to embrace big changes, new demands and genuine challenge then what are you waiting for?