Most of our business came through social networks. Our identity was left to simmer on the back burner. It never really seemed important. After all, if you are gaining new business all that matters is your ability to deliver on what you promise. Something we have been praised for over and over again.
Ultimately, a business has to market to a new audience if growth is to continue. It becomes time to consider an image and how it is perceived by potential customers. I have discussed this several times over the last year in a number of previous blogs, emphasising how awkward it is to find agreement from a team who are passionate about their work.
This week we have an exhibition stand with the potential to create awareness amongst new customers. Thankfully though, we have agreed on a logo; ordered new personalised business cards and even emblazoned them with the latest QR bar codes. What better way to reflect the fact we really are a cutting-edge company?
