As all our guests were female, we did all the things ladies like. We had a champagne reception, fresh hand-made chocolates, designer shoes, handbags, beauticians, hair-dressers, professional bar men creating cocktails and of course a well-known TV celebrity from a popular soap opera (just to top it all off).
We gained new business from the event but, what we really did was cement ourselves as the market leader and demonstrated how great a company we are to work with. In addition, we really enhanced our customer loyalty by getting the atmosphere just right.
This week, we supported another Business Week but in a different location. Being new on the scene we decided to take a subtle approach this time. Our new logo was well received but maybe next year we should organise our own event and this time invite three hundred ladies?
