In the last blog I mentioned we were probing new geographic areas in order to continue our growth as a company. One thing identified as part of the process in converting leads was that our marketing material and image needed to be stronger. This was to help deliver our message more comprehensively in a shorter space of time.
We need to conclude the lengthy process we initiated about a year ago and finalise a logo strong enough to represent our future aspirations. It is a known fact that committees take much longer to reach decisions, especially if discussing something emotive which is close to their hearts but the final outcome is better all round.
We have been very close to a finished article for quite a while. The problem was that we were missing that special something. Just the same as when you see two clean cars but one looks better. Then you notice that all-important sexy, tyre shine. After all, isn’t it the little things which make all the difference?
