This branding thing is really getting to me. It’s crazy just how deep you have to go in order to understand your own company. What is your offering? Why it is different? Which customer would choose your service apart from anyone else’s? Isn’t one chauffeur company the same as another?
Let’s face it, if you get the basics right then everything else falls in to place. The customer simply wants a clean, comfortable car to arrive on time that will take them to their destination safely. Ideally, they would also like a pleasant, courteous driver who understands their needs and who can engage in some (intelligent) conversation if required.
In some ways, chauffeuring is all about upholding tradition - opening the door the right way, keeping the car smooth and being attentive to the passenger’s needs. We do all that! Everyone says we provide outstanding customer care as part of our service but I have to ask, does it make us different to anyone else?
It has taken time to understand what separates us from the crowd. I’ve come to the conclusion it is how we provide such outstanding service at such an average price. That means the remaining issue is how to make cloud computing, lean principles and intrinsic quality sound sexy or appealing to a customer?
