In April, we decided to start with some small expenditure. First on the list was replacing our ageing IT equipment and gladly we found some great deals available! We bought business machines for our Duty Manager’s along with some netbooks at a superb price and the spec was impressive too. It noticeably improved our productivity.
Next we looked at our online booking system and wanted maximum gain for minimum cost. The answer was to improve the mobile phone interface our driver’s use. We updated access permissions and menu options which delivered faster communication and improved the information drivers received.
The effect of this spending spree has not just reduced time for us but it has instilled a belief that we can improve other areas. In particular we are reviewing our marketing and questioning what effect that would have on sales?
