Thursday 12 June 2014

A New Subject

Last week we had an unexpected dip in the number of airport transfers we provide for business passengers. From time to time we expect a quiet week and it can often be factored in to our expectations but this one was different.

Business passengers stop travelling at Christmas, summer shut-downs and Easter too. There is always a blip at the end of the financial year as travel budgets are used up, reset and allocated as well. There are always seasonal trends.

This year however, a new factor has entered the mix: staggered half-term school breaks. This is so pupils are off at different times and holiday prices are lowered by spread demand. England and Wales have different term calendars too!

This week is back on track with a constant flow of new bookings. So too is the congested traffic associated with rush-hour. Who would have thought that school closures would correlate so closely to motorway traffic movements.