Thursday, 19 June 2014

A Bit Extra

Browsing through Facebook I saw a comment from someone who took a taxi ride home after a special night out. Their evening had gone fine up until the moment they left the restaurant only to experience a nightmare ride at high speed.

Many people perceive an executive car service to be expensive and out of their reach. The fact is a twenty mile journey with an executive service compared to a taxi will be a close match. Sure the executive service will be slightly more but you receive an awful lot extra.

So how does the executive service compete on cost? Well, it comes down to overheads. The premises for a town centre taxi office has business rates; insurance for walk-in customers; telephone staff (over £1000/week); electricity; radio equipment; heating and more which all add up.
At DrivenByQ we spend more on vehicles and pay a higher rate to drivers than a taxi company but our overheads are not even 30% of a taxi firm. That means we compete on cost and the extra paid above a taxi fare means a clean, quality vehicle and a driver who is not in a rush.