This week’s
blog is related to our web site again. I’m not writing about technical stuff though
- more about the business side of things and getting buy-in from our team
because I want them to embrace a new strategy. The new website is ripe for development
which could seek out new opportunities.
Some people
think a new web site is an online presence but for me it is the start of something
big. It fits in to a strategy targeting a different type of customer and market
place. In respect of this we need realigning at DrivenByQ so everyone
understands the key decisions being made.
A while ago
I met someone who worked for a global printing firm. He travelled the world
helping teams who fragmented and lost their way with projects. He did this by
bringing people together and aligning their focus. So how did the guru manage
to get them back on track so effectively?
He helped
set simple, clear and understandable goals. This way people make decisions for the greater good. Take someone at Pepsi questioning if new equipment
is required. Rather than thinking in isolation they should revert to the goals and ask: Will this help us ‘Beat Coke’?
