This week we
have a stand at a two day exhibition. A lot of thought and planning has gone in
to it but I know the unique selling point is something I still find difficult to communicate with people. Our
cutting-edge cloud technology!
Maybe we
should quote Bill Gates about his theory of differentiating a business from
the crowd with ‘How you gather, manage and use information will determine whether
you win or lose’.
So how about “DrivenByQ, an executive car company
who are very good at managing information”. Hmm. There again, maybe I will just tell people how reliable we are and how well our drivers are informed.
