Suppose you’re watching the nail biting concluding episode of a gripping drama series. You’re about to learn if the main character lives or dies as fireworks explode in the epic final climax. Your door-bell rings. You curse but go to see who it is. A double glazing sales agent is in your area and has a fantastic offer. Are you excited?
In the last couple of blogs I wrote about my enthusiasm for a new idea which could revolutionise the promotion of DrivenByQ. I’m really keen on the concept of attraction marketing as a strategy and how it could help introduce new customers using a very subtle approach - hopefully removing the days of cold-calling for good!
The plan is to remove chauffeur services from our marketing and instead, deliver a new (totally free) ‘value-add’ service for our existing customers. If we understand their needs accurately enough, I also believe we can fuel substantial growth in promoting this to new customers.
Over time it would be nice to let new prospects experience DrivenByQ without employing our core service and recognise we don’t need the hard sell. After all, who really wants to be disturbed by a salesman when they are already happy doing what they are doing?
