Well, a couple of weeks ago I was researching some information for the education slot at my weekly network club when I suddenly had an epiphany. For as long as I care to remember, I have been looking at ways to introduce our company directly to new customers using some kind of scientific methodology that a marketing guru has created - but it just has not happened! Then as I was reading about the basics of social media, suddenly everything made complete sense.
Rule number one ‘never, ever self-promote’ – this fits particularly well for a chauffeur service because we rely on personal recommendation rather than our own opinion. Rule two ‘give something away for free’ is in our nature (just look at what we did at Christmas, or even November 2009). Rule three ‘engage’ is something we are just great at with our customers. Finally rule number four ‘enchant’ has always been the key to keeping our customers loyal.
So what next now we’ve realised the basic rules of social media work better offline than they do online? Well, how about using another rule and finding a way of ‘nurturing the relationship’ not just with existing customers but with new ones as well? Apparently, it is a new style of marketing that some gurus have been documenting for the last few years and its name is ‘attraction marketing’. Great eh?
