We recently came close to attracting a new customer. They were using a taxi firm to shuttle their visitors but faced some issues with drivers finding simple locations. I visited the buyer and quoted for the work. In the process I explained how we differ to a taxi firm. I didn’t stress the benefits too heavily as the customer already knew the quality concerns connected to a taxi company.
It was frustrating to learn the customer finally made the decision to place their business with yet another taxi firm. They based that decision on price and price alone. It was even more frustrating to realise the customer had not considered the time savings our booking system delivers, how easy our invoices are to process and how reliable our service is. It all means fewer distractions for the people inside their organisation.
I suppose the only saving grace is, the customer knows who we are; what level of service we provide and we will not compromise on quality. Maybe we just have to wait and see how long it takes for the taxi company to reflect their compromise? Especially when meeting their most important client at the airport?
