DrivenByQ – The Web Site

When we recently researched Social Media, it became clear that our web site (or shop window) drivenbyq.co.uk offering “Chauffeur-Driven Cars” needed updating to compliment our profile. We knew colour changes or photo updates would not be enough to differentiate DrivenByQ from other airport transfer providers.

Our site needed something better than that! When we first published a web site many years ago, our rivals were virtually non-existent on the Internet - customers still used Yellow Pages in 2005! If you search on the Internet today though, it seems everybody has an on line presence with Airport Taxi, Airport Transfer, Airport Chauffeur or Airport Shuttle services all easy to find – even some of our corporate chauffeur service rivals are starting to catch up!

We looked long and hard at our competitors both locally and nationally. We examined what their web site and marketing said about them. We asked how customers perceived them and more importantly, we researched how customers perceived us. What we found was very revealing because as a company, DrivenByQ reach out and connect with customers both psychologically and emotionally!

Our new shop window needed to mirror this. We wanted to express our values, our passion, our vision, our dedication; the commitment we give and we also wanted to echo the quality of service we provide. So, we redesigned the layout to be more tactile; we reduced the words on each page and then took photos in great locations such as Lake Vyrnwy, Porthmadog, the Horseshoe Pass and Snowdonia.

The images reveal our personal, one-to-one approach; they replicate how open we are, the reassurance we deliver and most importantly, the value it delivers to our clients. We have more pages to add to the new site but for now, we are really happy with what we have achieved.