Less Is More

I recently read ‘posting a blog less frequently but with more valuable content is better than posting regular content which nobody will read’. From a Search Engine perspective there are arguments against this theory but from a reader’s perspective, it is a valid point of view.

To be honest I receive little feedback about this blog because my colleagues say “I never read it”. When asked why, they simply say “it does not interest me”. Therefore the Internet Marketing Strategy I have been plotting for the last year needs reviewing.

I’m planning to ditch the technical approach and clinical understanding of rankings and instead, start featuring content in our social medial channels that is engaging, entertaining and reflective of the passion we have for what we do.

Demanding results in a short space of time in our business is unwise. The pressure is too intense and the stress clouds your judgement. Maybe content is king but quality content that people love has to be better! So expect less blogging from me and who knows, someone might read them.