Less Is More

I recently read ‘posting a blog less frequently but with more valuable content is better than posting regular content which nobody will read’. From a Search Engine perspective there are arguments against this theory but from a reader’s perspective, it is a valid point of view.

To be honest I receive little feedback about this blog because my colleagues say “I never read it”. When asked why, they simply say “it does not interest me”. Therefore the Internet Marketing Strategy I have been plotting for the last year needs reviewing.

I’m planning to ditch the technical approach and clinical understanding of rankings and instead, start featuring content in our social medial channels that is engaging, entertaining and reflective of the passion we have for what we do.

Demanding results in a short space of time in our business is unwise. The pressure is too intense and the stress clouds your judgement. Maybe content is king but quality content that people love has to be better! So expect less blogging from me and who knows, someone might read them.

Changing Gear

Many times I have said “I could never start DrivenByQ again”. The time, effort and sheer physical stamina needed in the early years is beyond me. I am not old by any means but I have to face reality. I am no longer in my prime. When you become accustomed to putting in so much time and effort for a business though, it conditions you to believe it is the only approach.

Right now I am seeing how strongly I have previously believed this philosophy. After our latest management meeting and three months of paternity leave, there was a distinct message coming from my (older) business partners telling me to ‘slow down’ – “Learn to pace yourself” the era of working 18 hour days on databases or spreadsheets or accounting systems are over.

It is time to recognise DrivenByQ is no longer a young business in demand of constant input to keep it developing. Instead it is able to stand on its own two feet and it has taken the birth of my son to make me see it - and seven months of him being around to understand what changes I need to make. On reflection it is time to feel proud of the achievement associated with owning a thriving business.

Instead of believing hard work is the only way to live, it is time to relax a little and realise what I originally set out to accomplish has been achieved. After four months paid paternity leave, I can take time off when necessary to be with my family, I will never miss a parents evening or school play and most of all I can be around to spend every possible minute with something precious.

Finally, the hard work, long hours and years of sacrifice are paying off.