I’ve never heard of you, I don’t know who you are, we’ve already got someone who provides your service and we’re happy with our current supplier. These are all the typical replies we hear when contacting potential customers. In addition, all they really want from their
chauffeur provider is reliability. So if their current supplier ticks the box, why change?
After a year of trying to grow
DrivenByQ in a different geographic area, I have come to the conclusion that selling a
chauffeur service to corporate clients (business-to-business) is a tough challenge. I don’t mean tough as in hard graft, just that whatever we try has little effect. It can often leave you wondering if you should even try at all?
Luckily, after years of running a business I have learnt to become analytical and identify when ideas stop flowing or when the creative spark dries up. In response, instead of feeling frustrated, I simply recognise it is time to do something different - like engaging in what appears to be an irrelevant exercise. This is because it is becomes relevant to the overall situation.
Attending a random event or having a change of environment often helps to clear a mental block. To the outsider looking in, it can appear somewhat absurd but to the business owner who understands the value of the outcome, it is priceless. So if you were to meet me at a designer cheesecake festival would you be surprised?
