A couple of years ago I attended a conference where a guest speakers demonstrated Twitter. I wrote about it in a previous blog about social media but thought now was maybe a good time to revisit the subject and reflect on our experience.
We find Twitter fairly inadequate on its own. It really needs software like Tweetdeck to unlock its potential. These manage the layout of tweets and give real control over information, particularly if combined with powerful keyword searches. With Tweetdeck, Twitter becomes a fantastic tool in alerting us to subjects of interest which may change or develop quickly. The ash cloud of 2010 is a perfect example.
We have also found, combining Twitter and ‘Google Alerts’ on a smart phone facilitates an early response to customers who use social media. It delivers prompt awareness of topics involving our company name which might profit from a swift reply. There are other benefits to twitter as well, like alerting followers to competitions or promotions and we can direct people to news stories or information on the Internet.
Most of all though, we absolutely love flight alerts from Manchester Airport and encourage all our drivers to sign up for these - especially when one of our competitors still uses Teletext before leaving his house. We quietly chuckle when he complains “flights land early”! Like he says when he’s often late “How else was I supposed to know?”
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